The third New Media Breakfast of 2010 is taking place on Thursday 15th April and is hosted by Winning Entrepreneurs & Podcastmatters.  The New Media Breakfasts take place on a monthly basis and are open to anyone with an interest in new or social media, therefore if you would like to bring any guests.  Tickets are priced at £15 and include tea/coffee and a bacon roll. 

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

Tim Barlow is a member of Winning Entrepreneurs and is the Founder and Managing Director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.

 Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.

Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at both Edinburgh and Glasgow Chamber of Commerce events and has also hosted a Winning Entrepreneurs Expert Forum on Google Adwords.

New Media Breakfasts are co-hosted by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.

Winning Entrepreneurs is Edinburgh's most exclusive network for entrepreneurs and enables business owners & founders to share knowledge, ideas and experiences with like-minded business professionals.  Our primary aim is to support the growth of our members' businesses by facilitating introductions and developing long-term relationships built on trust throughout the network.

Please join us on the Podcastmatters networking site http://network.podcastmatters.co.uk/

For further information about Winning Entrepreneurs, visit www.winentrepreneurs.com

The Tower Restaurant
The National Museum of Scotland
Chambers Street
EH1 1JF Edinburgh
United Kingdom

Thursday, April 15, 2010 from 8:00 AM to 9:30 AM (BST)